System and method for providing community-based advertising term disambiguation

A computer-implemented system and method for providing community-based advertising term disambiguation is provided. Articles of digital information and a plurality of social indexes that are each associated with a social community are maintained. Each social index includes topics that each relate to...

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Bibliographic Details
Main Authors CHI, ED H, GREENE, DANIEL H, LEE, LAWRENCE, STEFIK, MARK J
Format Patent
LanguageEnglish
French
German
Published 07.04.2010
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A computer-implemented system and method for providing community-based advertising term disambiguation is provided. Articles of digital information and a plurality of social indexes that are each associated with a social community are maintained. Each social index includes topics that each relate to one or more of the articles. The social community exhibiting the most closely-matched similarity to the advertising content is chosen based on their social indexes (84). The advertising content with the articles related to the topics included in the social index of the social community chosen is placed (85).
Bibliography:Application Number: EP20090167681