Advertisement in an end-user controlled playback environment

A personal advertisement method for enabling a subscriber user of a broadcast system (10), comprising a headend (15) to transmit an advertisement message to a targeted audience, is disclosed. The method comprise the subscriber user of the broadcast system (10) performing the following: creating an a...

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Bibliographic Details
Main Authors EPSTEIN, STEVE, KRAUSE, MIKA, MICHELSON, SAM, KATZ, RON, SHEN-ORR, CHAIM, HANDELMAN, DORON, TSURIA, YOSSI, KIPNIS, SHLOMO, RICHARDSON, DAVID, WACHTFOGEL, REUVEN, MAISSEL, JONATHAN, KRANC, MOSHE, SHLISSEL, MOSHE
Format Patent
LanguageEnglish
French
German
Published 01.07.2009
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:A personal advertisement method for enabling a subscriber user of a broadcast system (10), comprising a headend (15) to transmit an advertisement message to a targeted audience, is disclosed. The method comprise the subscriber user of the broadcast system (10) performing the following: creating an advertisement message; associating the advertisement message with at least one targeted audience selection parameter; and transmitting said advertisement message and said at least one targeted audience selection parameter to the headend (15); and performing the following at the headend (15): processing the advertisement message and the at least one targeted audience selection parameter to create an advertisement transmission program for broadcast to the targeted audience; and broadcasting the advertisement transmission program to the targeted audience based, at least in part, on the at least one targeted audience selection parameter.
Bibliography:Application Number: EP20090002794