IMPROVING ADVERTISEMENT APPROVAL

Large groups of Web ads may, at least in part, be approved automatically. A subset of a group of ads is selected, and a manual review process is used to determine which ads in the subset are not acceptable, and perhaps the reasons for the disapprovals. A distrust score may then be determined using t...

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Bibliographic Details
Main Authors KAREN, ALANA, CROW, KAREN, MUTLU, EMEL, COIT, KRISTIN
Format Patent
LanguageEnglish
French
German
Published 11.08.2010
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Large groups of Web ads may, at least in part, be approved automatically. A subset of a group of ads is selected, and a manual review process is used to determine which ads in the subset are not acceptable, and perhaps the reasons for the disapprovals. A distrust score may then be determined using the ads in the subset that were disapproved. The distrust score may also use the reasons for disapproval. The distrust score may then be compared with a predetermined threshold. If the distrust score is less than the threshold, the ads in the group may be accepted. If the distrust score is equal to or greater than the threshold, the ad group is not automatically accepted.
Bibliography:Application Number: EP20050731528