Systems and methods for displaying and recording control interfaces
A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television schedule information; simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wh...
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Main Authors | , , , , , , , , , , , |
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Format | Patent |
Language | English French German |
Published |
17.12.2003
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Edition | 7 |
Subjects | |
Online Access | Get full text |
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Abstract | A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television schedule information; simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user's interests. |
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AbstractList | A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television schedule information; simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user's interests. |
Author | DIAS, STEVE HANCOCK, KEN SCHOAFF, P. CHRISTOPHER LEUNG, ELSIE Y SUTTON, JON YUEN, HENRY C WESTBERG, TOM MACRAE, DOUGLAS ALEXANDER, RON O'NEIL, SEAN NG, ART WARD, THOMAS E |
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DocumentTitleAlternate | Vorrichtungen und Verfahren zur Anzeige und Aufnahme von Kontrollschnittstellen Systèmes et méthodes d'affichage et d'enregistrement d'interfaces de commande |
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RelatedCompanies | E-GUIDE, INC |
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Snippet | A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television... |
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SubjectTerms | ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION |
Title | Systems and methods for displaying and recording control interfaces |
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