Systems and methods for displaying and recording control interfaces

A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television schedule information; simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wh...

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Main Authors O'NEIL, SEAN, HANCOCK, KEN, YUEN, HENRY C, NG, ART, ALEXANDER, RON, SUTTON, JON, LEUNG, ELSIE Y, WESTBERG, TOM, WARD, THOMAS E, SCHOAFF, P. CHRISTOPHER, MACRAE, DOUGLAS, DIAS, STEVE
Format Patent
LanguageEnglish
French
German
Published 17.12.2003
Edition7
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television schedule information; simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user's interests.
Bibliography:Application Number: EP20030021061