Classification processing method for users

• Main Authors: XIE YUMING, YANG ZHANYUAN, YANG CHUNZHENG
• Format: Patent
• Language: Chinese; English
• Published: 25.06.2024
• Subjects: ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; PICTORIAL COMMUNICATION, e.g. TELEVISION

The invention relates to the technical field of live broadcast data processing, in particular to a grading processing method for users. The method comprises the following steps: obtaining user live broadcast interaction content data, and carrying out user potential intention feature extraction and user purchase intention feature extraction according to the user live broadcast interaction content data so as to obtain user potential intention feature data and user purchase intention feature data; performing potential intention user grading on the user potential intention feature data to obtain first user grading data; performing purchase intention user grading on the user purchase intention feature data to obtain second user grading data; and generating user grade data according to the user live broadcast interaction content data, and performing user information association according to the first user grade data, the second user grade data and the user grade data so as to obtain user information association dat