Big data-based advertising effect analysis system and method for different regions

• Main Authors: QIN LINGJIN, ZHAN YANG, ZHANG GUOXIAN, PEI XIAO
• Format: Patent
• Language: Chinese; English
• Published: 14.05.2024
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention relates to the technical field of advertising management, and discloses a big data-based advertising effect analysis system and method for different regions, and the system comprises a product advertising parameter collection module, a product advertising case search module, and a product advertising effect analysis module. Different region product advertising cases similar to product advertising are intelligently searched by accurately presetting different region product advertising databases, so that advertising case collection of similar products in different regions is realized; specific region parameters are introduced to accurately retrieve similar product advertising case screening in different specific regions, scientific prediction and analysis of similar product advertising effects in different regions are realized, and the management risk and economic cost of advertising effect analysis are reduced. 本发明涉及广告宣传管理的技术领域，且公开了基于大数据的不同地域广告宣传效果分析系统及方法，所述系统包括产品广告宣传参数采集模块、产品广告宣传案例搜索模块、产品广告宣传效果分