Search result display method and device and electronic equipment

• Main Author: KE JINJIN
• Format: Patent
• Language: Chinese; English
• Published: 10.05.2024
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The embodiment of the invention discloses a search result display method and device and electronic equipment. The method comprises the steps that at least one first key graph configured by a first user for a target object with an advertisement putting requirement is determined; after an information search request initiated based on a second key graph and submitted by a second user is received, a matched search result is determined according to the second key graph, and the matching degree between the second key graph and the at least one first key graph is determined; according to the matching degree, determining whether the target object bound with the first key graph can participate in competition for a target display resource in a search result page or not; the target display resource is a display resource provided for the advertisement putting demand. Through the embodiment of the invention, whether some display objects can obtain the qualification of increasing the display/click opportunities or not can