User portraying method and device, equipment and storage medium

• Main Author: ZHAO RUITAO
• Format: Patent
• Language: Chinese; English
• Published: 06.02.2024
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention provides a user portraying method and device, equipment and a storage medium, and the method comprises the steps: obtaining all commodities purchased by a target user, and carrying out the extraction of the attribute information of each commodity based on all the obtained commodities according to the pre-constructed mapping relation data between the commodities and the attribute information, the attribute information comprises attribute names and commodity attribute values; according to the extracted attribute name and the commodity attribute value of each commodity, label information of the target user is determined, and the label information represents a portrait result of the target user. According to the invention, the attribute information of the commodity is determined according to the purchase behavior information and the comment information of all users who purchase the commodity, and the portrait result of the user is determined according to the attribute information of the commodity pu