User behavior analysis method, device and platform

• Main Authors: WANG SHUNXI, KONG MINGLI, WANG SUI, CHEN HUIDONG
• Format: Patent
• Language: Chinese; English
• Published: 29.12.2023
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention relates to the technical field of embedded analysis, in particular to a user behavior analysis method, device and platform, and the method comprises the steps: judging the type of a user when the user logs in a system; if the user is the first category, obtaining user behavior burying point log data, and calculating platform service popularity through a pre-trained first model according to the user behavior burying point log data; generating a plurality of recommendation strategy schemes according to the platform service popularity and a pre-configured advertisement strategy; and determining a final selection recommendation strategy scheme of the first type of users in the plurality of recommendation strategy schemes, and carrying out service pushing to the first type of users. If the user is the second category, determining a semantic similarity score sorting sequence, a behavior similarity score sorting sequence, a behavior operation integral sorting sequence and a platform service popularity