Investment product combination pushing method and device, electronic equipment and storage medium

• Main Author: LU WEIYANG
• Format: Patent
• Language: Chinese; English
• Published: 22.08.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention provides an investment product combination pushing method and device, electronic equipment and a storage medium, and can be applied to the field of big data. The method comprises the following steps: obtaining investment preference information of a target user and product information of each investment product; the investment products meeting the preset conditions are determined as to-be-processed investment products, and a to-be-processed investment product set is obtained; determining a user portrait of the target user according to the investment preference information, and determining a similar user of which the similarity between the user portrait and the user portrait of the target user meets a preset similarity requirement from a preset user database; obtaining investment records of the similar users, and determining an initial investment product combination from a to-be-processed investment product set according to the investment records; determining a configuration proportion of each inv