Information pushing method and device, electronic equipment and computer readable storage medium

• Main Authors: YANG JINKAI, LYU CHAO, HOU JIATENG, GUO HAIZHEN, SHI YIFAN, DU XINKAI, WANG JIANHUI, XIONG TAO
• Format: Patent
• Language: Chinese; English
• Published: 26.05.2023
• Subjects: ELECTRIC COMMUNICATION TECHNIQUE; ELECTRICITY; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

The invention provides an information pushing method and device, electronic equipment and a computer readable storage medium, and the method comprises the steps: determining a feature value of each feature item in a target personality feature item set based on the social data of a user in a historical period and a constructed target personality feature item set, and the actual personality feature result of the user can be determined based on the feature values, so that accurate information pushing is carried out. The personality feature result of the user is obtained based on the feature value of each feature item, so that the accuracy of the personality feature result can be ensured, meanwhile, sample labeling is not needed, and the processing efficiency can be improved. Meanwhile, the actual personality feature of the user is determined based on the feature value of each feature item, that is, the feature value of each feature item can be obtained, and therefore good interpretability is achieved. 本申请提供了一种信息