Marketing activity income analysis method and device, equipment and storage medium

• Main Authors: LIU BIN, WEI LE, LIANG DONG, WEI ZUYI
• Format: Patent
• Language: Chinese; English
• Published: 09.05.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention provides a marketing activity income analysis method and device, equipment and a storage medium, and the method comprises the steps: obtaining fan data of a stable operation platform, building a fan growth model of the platform through analysis of influence factors on fan number changes, and obtaining a fan number stable condition; according to the association relationship among the marketing behavior intensity, the income and the number of fans, calculating the number of stable fans and continuous income under the corresponding marketing behavior intensity, and obtaining the maximum continuous income and the corresponding maximum marketing behavior intensity in combination with a preset maximum continuous income condition; and calculating the net income according to the sales average price of the fans and the cost of the unit marketing behavior intensity, obtaining the maximum continuous net income and the corresponding marketing behavior intensity, and stabilizing the number of the fans and th