Data pushing method and device, equipment and medium

• Main Authors: HU CHEN, HE XINGMIN, CHU HAISONG, XUE SHULIANG, CAI JING, LUO-MENG SHUYING, FENG MINGZHU, WU XUAN
• Format: Patent
• Language: Chinese; English
• Published: 03.01.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention relates to the technical field of data processing, in particular to a data pushing method and device, equipment and a medium, which can construct a user portrait and associate an enterprise portrait of a target enterprise through user active behavior data of a current user based on an association relationship between the current user and the target enterprise, and further improve the user experience. Based on the user active behavior data of all users associated with the target enterprise and enterprise data in an enterprise library, performing statistical prediction on the overall interest preference and potential demand points of the enterprise to determine enterprise demand data; according to the embodiment of the invention, the enterprise demand portrait is generated based on the enterprise demand data, and the content portrait is reversely updated based on the enterprise portrait and the current user portrait, so that closed loop of the enterprise, the user and the content is realized, each