Information push intelligent generation method and system based on user attributes

• Main Authors: CHEN ANAN, LUO YIHENG, XIE JINJUN, PAN XINGYE
• Format: Patent
• Language: Chinese; English
• Published: 03.01.2023
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention discloses an information push intelligent generation method and system based on user attributes, and relates to the technical field of information push management.The method comprises the steps that firstly, an information push generation platform is built, information of a target user is obtained through a data collection device embedded in a data collection layer of the platform and then input into a data analysis layer, and the information of the target user is obtained; commodity analysis is carried out according to the data analysis layer to generate a first commodity cluster, real-time positioning information of a target user is obtained, commodity screening is carried out in the first commodity cluster according to the positioning information, information of the target user is input into the advertisement output layer after commodities are output and displayed, and the advertisement is generated according to an advertisement generation model connected with the advertisement output layer.