Establishment method of product package design prediction model based on perceptual engineering and application thereof

• Main Authors: LI HUI, FAN GUOLING, WANG SHUAI, MOU CHUDI, LI CHENGKAI, JIANG YI, YU PING
• Format: Patent
• Language: Chinese; English
• Published: 02.09.2022
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; HANDLING RECORD CARRIERS; PHYSICS; PRESENTATION OF DATA; RECOGNITION OF DATA; RECORD CARRIERS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention belongs to the technical field of product appearance design, and discloses a product package design prediction model based on perceptual engineering and a product design and evaluation method. Establishment of the prediction model mainly comprises the following steps: aiming at a design target product, collecting design element items and product samples of an existing product, and performing design element category extraction on the screened product samples by utilizing the design element items to obtain design element categories; collecting and screening theme perceptual image vocabulary pairs according to a designed target product, and obtaining theme perceptual image evaluation values of the theme perceptual image vocabulary pairs in the product samples; and constructing a product package design prediction model according to the design elements and the subject perceptual image evaluation values by using a quantitative I-class theory. The prediction model constructed by the method can be used