Intelligent marketing business management and control system

• Main Authors: LIU JIPENG, BI MING, WANG YUJUN, ZHOU XINNAN, ZHANG YANLI, NIU RENKAI, YUE HU, GUO WEI, ZHANG XINLEI, WANG LISAI, SUN ZHIJIE, YU ANGUO
• Format: Patent
• Language: Chinese; English
• Published: 18.03.2022
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; HANDLING RECORD CARRIERS; PHYSICS; PRESENTATION OF DATA; RECOGNITION OF DATA; RECORD CARRIERS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The embodiment of the invention discloses an intelligent marketing business management and control system, and the system comprises an input module which is used for receiving a marketing scheme uploaded by a head office system and receiving the execution result of the marketing scheme uploaded by each branch system; the information processing module is used for summarizing and classifying the marketing schemes and summarizing and classifying execution results of the marketing schemes; and the downloading module is used for each branch system to download the marketing scheme uploaded by the head office system. The technical problems that in current physical store marketing, the efficiency is too low, and time and labor are wasted due to the fact that a head office and branch stores are independently connected are solved, and rapid promotion of a marketing scheme is facilitated. 本发明实施例公开了一种智能营销业务管控系统，该系统包括：录入模块，用于接收总店系统上传的营销方案以及接收各分店系统上传的营销方案执行结果；信息处理模块，用于对所述营销方案进行汇总及分类，以及对所述营销方案执行结果进行汇总及分类；下载模块，用于各分店系统下载所述总店系