Commodity purchase willingness identification method and device

• Main Authors: XU QINGJIANG, QIU YAN
• Format: Patent
• Language: Chinese; English
• Published: 07.12.2021
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; HANDLING RECORD CARRIERS; PHYSICS; PRESENTATION OF DATA; RECOGNITION OF DATA; RECORD CARRIERS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention provides a commodity purchase willingness identification method and device. The method comprises the following steps: determining multi-dimensional features related to commodity purchase willingness based on analysis on an on-site communication record of a consumer; screening the features based on relevance between the features; establishing an identification model which takes the screened features as input and takes whether the purchase willingness exists or not as output, and carrying out model optimization by discriminating an influence degree of each input feature on the model one by one; and predicting the commodity purchase willingness of the customer by using the trained identification model. According to the invention, the identification model is established by taking the on-site communication record between a salesman and the customer as a data source, and the purchase willingness of the customer can be accurately identified without the help of other external information data sources by