Advertisement presentation system and advertisement presentation method

• Main Authors: HAYASHI TAKASHI, KAZUHIRO FUKAZAWA
• Format: Patent
• Language: Chinese; English
• Published: 16.07.2021
• Subjects: ADVERTISING; CALCULATING; COMPUTING; COUNTING; CRYPTOGRAPHY; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DISPLAY; DISPLAYING; EDUCATION; LABELS OR NAME-PLATES; PHYSICS; SEALS; SIGNS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention provides an advertisement presentation system and an advertisement presentation method capable of presenting an advertisement from a vehicle equipped with a detachable display device. The advertisement presentation system (10) is provided with one or more detachable display devices (124) provided in a vehicle (12), an information processing device (120), and a management server (11). The information processing device (120) acquires advertisement information indicating an advertisement and outputs the acquired advertisement information to the display device (124). The display device (124) presents the advertisement information output from the information processing device (120) to the outside of the vehicle (12). The information processing device (120) transmits, to the management server (11), actual performance information indicating the actual performance of the presentation of the advertisement information from the display device (124). The management server (11) determines, on the basis of th