GENERATING PERSONALIZED BANNER IMAGES USING MACHINE LEARNING

• Main Authors: ZHENG SHUAI, ZAW FRED AYE JR, KIAPOUR MOHAMMADHADI, BOUDET CHRISTOPHE, RAMAKRISHNAN NANDINI
• Format: Patent
• Language: Chinese; English
• Published: 18.05.2021
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A machine is configured to generate in real time personalized online banner images for users based on data pertaining to user behavior in relation to an image of a product. For example, the machine receives a user selection indicating one or more data features associated with the user. The one or more data features include a data feature pertaining to user behavior in relation to an image of a product. The machine generates, using a machine learning algorithm, a data representation of the machine learning algorithm based on the one or more data features including the data feature pertaining to user behavior in relation to the image of the product. The data representation includes one or more data features pertaining to one or more characteristics of online banner images. The machine generates an online banner image for the user based on the data representation. 一种机器，被配置为基于与关于产品图像的用户行为有关的数据为用户实时生成个性化在线条幅图像。例如，该机器接收指示与用户相关联的一个或多个数据特征的用户选择。该一个或多个数据特征包括与关于产品图像的用户行为有关的数据特征。该机器使用机器学习算法，基于该一个或多个数据特征生成机器学习算法的数据表示，该一个