Precision marketing method and device based on user scene attribute information

• Main Authors: ZHENG ZHENBIN, YAO HEFEI
• Format: Patent
• Language: Chinese; English
• Published: 15.01.2021
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention discloses a precision marketing method and device based on user scene attribute information, and the method comprises the steps: obtaining the user scene attribute information accordingto the consumption behaviors of a user in a store, wherein the user scene attribute information comprises the scene mode information of the user, and/or the permanent position information of the user,and/or the consumption frequency information of the user; determining a marketing strategy corresponding to the user scene attribute information, the marketing strategy specifying a consumption channel of a shop marketing activity, the consumption channel including an offline shop-to-shop consumption channel, and/or an offline take-out consumption channel, and/or an online consumption channel; and providing marketing information corresponding to the shop marketing activity for the user by using the consumption channel specified by the marketing strategy. According to the scheme of the invention, the possibility that t