RECEIVING DEVICE AND METHOD, TRANSMITTING DEVICE AND METHOD, AND TRANSCEIVING SYSTEM

Implementations of the present invention relate to a receiving device and method, a transmitting device and method, and a transceiving system. The receiving device according to the implementations isprovided with an obtaining unit, a receiving unit, and an editing unit. The obtaining unit obtains ad...

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Bibliographic Details
Main Author NISHIGUCHI TOMOMI
Format Patent
LanguageChinese
English
Published 08.01.2021
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:Implementations of the present invention relate to a receiving device and method, a transmitting device and method, and a transceiving system. The receiving device according to the implementations isprovided with an obtaining unit, a receiving unit, and an editing unit. The obtaining unit obtains advertisement segment information in which an association is established between advertisement segment identification information and a length of time of an advertisement segment, the advertisement segment identification information being identification information for determining, among advertisement segments, an advertisement segment of which advertisement content can be replaced, and the advertisement segment being a time of broadcasting advertisement content in a broadcast program. The receiving unit receives, from an external device, length-variable advertisement content capable of being played according to the advertisement segment information. The editing unit edits the length-variableadvertisement content acc
Bibliography:Application Number: CN201980031691