Advertisement putting method, device and equipment based on focus position

• Main Author: YU GUOHUI
• Format: Patent
• Language: Chinese; English
• Published: 01.01.2021
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention relates to an advertisement putting method, device and equipment based on a focus position, and the method comprises the steps: obtaining advertisement triggering information, determining a corresponding advertisement playing material according to the advertisement triggering information, wherein the advertisement playing material comprises advertisement contents and an advertisementeffect; and playing the advertisement content at the current focus position in the selected state according to the advertisement effect. According to the technical scheme, the advertisement is playedat the focus position, the focus position is the position where advertisement audiences focus on, the advertisement can be effectively transmitted to the audiences by putting the advertisement at thefocus position, and then the putting effect of the advertisement is improved. 本发明涉及一种基于焦点位置的广告投放方法、装置和设备，获取广告触发信息，然后根据广告触发信息，确定对应的广告播放素材，其中，广告播放素材包括广告内容和广告效果，在处于选中状态的当前焦点位置按照上述广告效果播放广告内容。本发明的技术方案实现了在焦点位置播放广告，焦点位置是广告受众重点关注的位置，将