Merchant online advertisement putting method and device, computer equipment and storage medium

• Main Authors: LIU CHENGYU, WANG GUOBIN, MOU KUNLUN
• Format: Patent
• Language: Chinese; English
• Published: 20.11.2020
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention discloses a merchant online advertisement putting method and device, computer equipment and a storage medium. The method comprises steps of querying a database based on a to-be-deliveredmerchant identifier, obtaining merchant historical data formed by delivering an advertisement on a to-be-delivered advertisement page by a to-be-delivered merchant corresponding to the to-be-delivered merchant identifier, and obtaining a target prediction click rate of the to-be-delivered merchant on the to-be-delivered advertisement page according to the merchant historical data; determining a delivery position of advertisement content corresponding to the to-be-delivered merchant identifier on the to-be-delivered advertisement page according to the target predicted click rate and the planned price of the to-be-delivered merchant on the to-be-delivered advertisement page; obtaining associated delivery plans corresponding to the delivery positions, and determining target prices corresponding to the delivery posit