Advertisement automatic bidding method and system based on marketing target

• Main Author: HE AILONG
• Format: Patent
• Language: Chinese; English
• Published: 23.11.2018
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The embodiment of the invention provides an advertisement automatic bidding method and system based on a marketing target, and belongs to the technical field of the internet advertising. The method comprises the following steps: computing a thirsty degree value of the advertisement according to the marketing target selected by an advertiser when publishing the advertisement, the set publishing information and the preset first rule; computing a traffic value of the advertisement according to the marketing target selected by the advertisement when publishing the advertisement an the preset second rule; obtaining the biding price of the advertisement according to the thirsty value and the traffic value of the advertisement and the bidding rule. The bidding is performed according to the marketing target selected by the advertiser, the target is more clear, the target is converted into the reference according to the historic target of the marketing target, the iteration process is optimized, the intense degree of