Systems and methods for suggesting creative types for online content items to advertiser

• Main Authors: DING TARA, ELKARABLIEH BASSEM, ZHU YONGTAI
• Format: Patent
• Language: Chinese; English
• Published: 01.08.2017
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider. 提供种计算机实现的方法，用于为在线内容提供者生成创意类型建议。该方法使用包括处理器和存储器的计算设备。该方法包括用包括(i)在线广告的派发效能和(ii)广告主信息中的个或更多个的历史信息训练第模型。该方法还包括使用至少该第模型计算初步创意类型建议。该方法进步包括至少部分地基于过去建议效能修改该初步创意类型建议来生成最终创意类型建议。该方法还包括将该最终创意类型建议呈现给该在线内容提供者。