Adaptively embedding visual advertising content into media content

• Main Author: GARCIA JASON A
• Format: Patent
• Language: Chinese; English
• Published: 15.06.2016
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Technologies for adaptively embedding visual advertising content into media content include a computing device for receiving visual advertisements, an advertisement map, and media content from a remote content provider. Such technologies may also include determining a location of an advertising enabled area within an image of the media content, selecting a visual advertisement to embed within the image of the media content at the determined location of the advertising enabled area as a function of the advertisement map, and embedding the selected visual advertisement into the image of the media content at the determined location of the advertising enabled area to generate augmented media content for subsequent display to the user. In some embodiments, the advertisement map includes display conditions for each of the visual advertisements. 用于将视觉广告内容自适应嵌入媒体内容中的技术包括用于接收来自远程内容提供商的视觉广告、广告图和媒体内容的计算装置。此类技术也可包括确定在媒体内容的图像内广告启用区域的位置，根据广告图，选择在广告启用区域的确定的位置嵌入媒体内容的图像内的视觉广告，以及在广告启用区域的确定的位置将选择的视觉广告嵌入媒体内容的图像内，以生成扩充媒体内容以便随后向用户