Maintaining privacy during user profiling

Systems, methods, and computer storage media having computer-executable instructions embodied thereon that maintain privacy during user profiling are provided. A profiling service receives, from a first device, rules for profiling a user. The rules were encrypted using a private key. The profiling s...

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Bibliographic Details
Main Authors WIEDER EHUD, FRIEDMAN ARIE, SHAMIR ERAN, OPHIR SEFY, FELDBAUM BOAZ, YACOBI YACOV, NICE NIR
Format Patent
LanguageChinese
English
Published 13.07.2011
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Summary:Systems, methods, and computer storage media having computer-executable instructions embodied thereon that maintain privacy during user profiling are provided. A profiling service receives, from a first device, rules for profiling a user. The rules were encrypted using a private key. The profiling service also receives, from a second device, user data. The user data was encrypted using a public key communicated to the second device by the first device. The profiling service then matches the encrypted rules with the encrypted user data, and based on the matching, generates a profile for the user. In embodiments, such a user profile can be utilized to deliver personalized digital content to a user.
Bibliography:Application Number: CN201110008467