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Summary:A segmented-pixel liquid crystal display has a plurality of pixels of which each has three sub-pixels 10a-10c, namely one middle and two side sub-pixels, arranged next to one another in the column or row direction. The sub-pixels 10a-10c have different brightness levels when the pixel as a whole is in a given middle halftone state, and the middle sub-pixel 10a has the highest brightness level. This eliminates unnaturalness as is conventionally produced when an image with a straight border is displayed, and further improves the gamma characteristic. In a liquid crystal display employing a pixel dividing system, each of a plurality of pixels is provided with three subpixels (10a-10c) arranged in a row direction or column direction, the subpixels (10a-10c) have different brightnesses in a gradation display status, and the subpixel (10a) having the highest brightness among the three subpixels is positioned at the center. Thus, unnaturalness in displaying an image having a straight line boundary is eliminated and the gamma characteristic is further improved.
Bibliography:Application Number: CN200580034152