DYNAMIC CONTENT SERVING USING A MEDIA DEVICE

Methods, systems, devices, and computer-program products are described herein for providing dynamic content serving. The dynamic content serving technology can identify, in real-time, programming arriving at a client device, identify a specific media segment being received and/or displayed, and dete...

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Bibliographic Details
Main Authors REED, BRIAN, NEUMEIER, ZEEV
Format Patent
LanguageEnglish
French
Published 22.04.2021
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:Methods, systems, devices, and computer-program products are described herein for providing dynamic content serving. The dynamic content serving technology can identify, in real-time, programming arriving at a client device, identify a specific media segment being received and/or displayed, and determine which pre-stored substitute media segment may be used to replace the identified segment. A picture-in-picture channel can be used to display the substitute media segment. L'invention concerne des procédés, des systèmes, des dispositifs et des produits-programmes d'ordinateur permettant de fournir une diffusion de contenu dynamique. La technologie de diffusion de contenu dynamique peut identifier en temps réel une programmation arrivant au niveau d'un dispositif client, identifier le segment multimédia spécifique qui est reçu et/ou affiché, et déterminer quel segment multimédia substitut pré-stocké peut être utilisé pour remplacer le segment identifié. Un canal d'image incrustée peut être utilisé pour afficher le segment multimédia substitut.
Bibliography:Application Number: CA20203155262