FLEXIBLY TARGETING INFORMATION SENT OVER A BROADCAST COMMUNICATIONS MEDIUM

A system for flexibly targeting information sent over a broadcast communications medium includes a sender of information signals each carrying information and a targeter for use by a user having a receiver with a targeter. There are a number of the receivers constructed and arranged to receive signa...

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Bibliographic Details
Main Author CHAPIN, JOHN M
Format Patent
LanguageEnglish
French
Published 15.08.2013
Subjects
BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
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Summary:A system for flexibly targeting information sent over a broadcast communications medium includes a sender of information signals each carrying information and a targeter for use by a user having a receiver with a targeter. There are a number of the receivers constructed and arranged to receive signals from the sender through a broadcast communications medium. The targeter includes a number of selectors associated with an action ID and a number of key value paired, constructed and arranged to indicate action to be taken by a user of a selected receiver in the condition that the selector evaluates to true given the values stored in the targeters.
Bibliography:Application Number: CA20122768222