DYNAMIC ELECTRONIC COUPON FOR A MOBILE ENVIRONMENT

• Main Authors: VO, DANG MINH, DOS SANTOS, JOSE RICARDO GONCALVES LEAL, MOALLEMI, KAMRAN, RAJAN, RAJEEV D, MICHAELIS, OLIVER, KOENIG, MICHAL JAMES, JACOBS, PAUL E
• Format: Patent
• Language: English; French
• Published: 24.12.2008
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Dynamic mobile coupons (DMCs) having a variable commercial value and/or o ther variable coupon characteristic are provided herein. By way of example, a DMC can be distributed to a mobile device based on criteria established by a sponsor of the DMC. A redemption value of the DMC can be variable and dyn amically established based at least in part on data associated with a recipi ent mobile device. Upon redemption of the DMC at a retail entity, the value is fixed and applied to a transaction. Details of the transaction are provid ed to a remote clearinghouse that performs mediation and indemnification fun ctions to finalize the transaction. As described, the subject disclosure pro vides a DMC that facilitates a rich and flexible mechanism to generate purch asing incentive for consumers in a mobile environment.