PERSONALIZATION OF PLACED CONTENT ORDERING IN SEARCH RESULTS

A system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provid...

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Bibliographic Details
Main Authors KORN, JEFFREY L, LAWRENCE, STEPHEN R, ZAMIR, OREN ELI, FIKES, ANDREW B
Format Patent
LanguageEnglish
French
Published 16.02.2006
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:A system and method for using a user profile to order placed content in search results returned by a search engine. The user profile is based on search queries submitted by a user, the user's specific interaction with the documents identified by the search engine and personal information provided by the user. Placed content is ranked by a score based at least in part on a similarity of a particular placed content to the user's profile. User profiles can be created and/or stored on the client side or server side of a client-server network environment.
Bibliography:Application Number: CA20052573672