Systems and methods for displaying and recording control interfaces

A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television schedule information; simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wh...

Full description

Saved in:
Bibliographic Details
Main Authors JON SUTTON, ELSIE Y. LEUNG, TOM WESTBERG, RON ALEXANDER, SEAN O'NEIL, THOMAS E. WARD, KEN HANCOCK, ART NG, HENRY C. YUEN, STEVE DIAS, DOUGLAS MACRAE, P. CHRISTOPHER SCHOAFF
Format Patent
LanguageEnglish
Published 31.05.2001
Edition7
Subjects
ADVERTISING
ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICESUSING STATIC MEANS TO PRESENT VARIABLE INFORMATION
CALCULATING
COMPUTING
COUNTING
CRYPTOGRAPHY
DISPLAY
EDUCATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SEALS
Online AccessGet full text

Cover

More Information
Summary:A method and apparatus for presenting targeted advertisement to a user in an electronic program guide (EPG), comprising: displaying a plurality of television schedule information; simultaneously displaying the targeted advertisement with the displayed plurality of television schedule information, wherein the advertisement is targeted to the user responsive to the user's interests.
Bibliography:Application Number: AU19980085048