Advertisements in an end-user controlled playback environment

A method for detecting a broadcast commercial in a digital broadcast stream is disclosed. The digital broadcast stream comprises programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercia...

Full description

Saved in:
Bibliographic Details
Main Authors MOSHE KRANC, REUVEN WACHTFOGEL, SAM MICHELSON, MIKA KRAUSE, DORON HANDELMAN, YOSSI TSURIA, JONATHAN MAISSEL, DAVID RICHARDSON, STEVE EPSTEIN, CHAIM SHEN-ORR, RON KATZ, MOSHE SHLISSEL, SHLOMO KIPNIS
Format Patent
LanguageEnglish
Published 24.07.2001
Edition7
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
Online AccessGet full text

Cover

More Information
Summary:A method for detecting a broadcast commercial in a digital broadcast stream is disclosed. The digital broadcast stream comprises programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials. The method comprises: receiving (320) the digital broadcast stream at a user unit (20); and for each commercial in the set of commercials, detecting a commercial (360) by detecting indicia in the metadata received in the digital broadcast stream that indicate at least one of the following: a start point of the commercial; an end point of the commercial; and a presence point in the commercial.
Bibliography:Application Number: AU20010025445