Methods and systems for using consumer aliases and identifiers

• Main Authors: Simmons, Willard Lennox, Markey, Adam, Foldes, Robert, Catanzaro, Sandro N
• Format: Patent
• Language: English
• Published: 11.11.2021
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

METHODS AND SYSTEMS FOR USING CONSUMER ALIASES AND IDENTIFIERS Platfo6 634 14 evie 6300 Cookie D 2 --r2 Device Of Master 6314 6,3146320 ID 2 631 4-6318 - 6320 Digital Master Encrypted Digital ID1 4ID 1 DOf 4 --- Residential IPF - ID 3 6314 -30 Device Platform Ad Provided 1D 2 6314 Cookie ID 1 > Consumer 10 Digital d34m Master Platform 1D 3 ID 3 Cookie ID0 3 Master Platfor Cookie Fig. 63 U - 62 Systems and methods are disclosed for creating a digital consumer profile that may be dynamically and transiently generated, drawing upon attribute data that is available at time of the digital consumer profile creation. The digital consumer profile may further provide for dynamic and transient generations of a plurality ofuser profiles to fit definitions and use cases not anticipated at the outset oftargeting orattribution efforts and attribute data collection. Regulatory conditions, privacy policies, enterprise rules and the like may determine, at least in part, the collection, analysis, and auditing of attribute data, and the merging ofsuch data to formaliases that may be associated with consumers. The digital consumer service may comprise binding expression syntax to dynamically, and transiently, identify profiles to give flexibility and extensibility beyond having a flat match table.