User feedback-based selection and prioritizing of online advertisements

• Main Authors: HEGEMAN, John, MORGENSTERN, Jared
• Format: Patent
• Language: English
• Published: 20.04.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Advertisements to be presented to a user (110) are selected based on feedback responses received from other users (110) where the feedback responses represent the level of interest to the advertisements expressed by the other users (110). In selecting which advertisements to be presented to a user (110), the online service takes into account feedback responses previously collected from a group of users (110) and revenue expected for presenting certain advertisements to the user (110). An online service computing device (108) computes a total value of an advertisement based on an estimated revenue value for presenting an advertisement and a modifier representing the user's estimated interest in the advertisements. The online service then selects or prioritizes the advertisements based on the total values. Advertisements with more positive feedback responses and/or less negative feedback responses tend to have higher total values, and therefore, such advertisements are more likely to be selected for presentation to the users.