Quota cell priority determination to match a panelist to a market research project

A method of matching a panelist to a market research project includes assigning, by one or more computer processors, priorities to quota cells. The method additionally includes accessing, by the one or more computer processors, a set of the prioritized quota cells identified for the panelist. The me...

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Main Authors MYERS, STEPHEN ALLEN, ANTONIUK, JEREMY SCOTT, MONETA, DAREN, HARTER, JAMES STERLING SHAPIRO, HERFIELD, ERIC STEVEN, COURTRIGHT, MELANIE DENISE, FLOWER, PETER DAVID
Format Patent
LanguageEnglish
Published 16.07.2015
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Summary:A method of matching a panelist to a market research project includes assigning, by one or more computer processors, priorities to quota cells. The method additionally includes accessing, by the one or more computer processors, a set of the prioritized quota cells identified for the panelist. The method also includes selecting, by the one or more computer processors, one of the quota cells based at least in part on the priorities. The method further includes matching, by the one or more computer processors, the panelist to the market research project based on the selected quota cell.
Bibliography:Application Number: AU20140204031