Context based correlative targeted advertising

A method for selectively distributing content from a backend content distribution system (CDS) (160) to at least one subscriber device (114) includes: receiving (802) information from a monitored environment corresponding to a subscriber device (114) of the at least one subscriber device (114); corr...

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Bibliographic Details
Main Author Ayoub, Ramy S
Format Patent
LanguageEnglish
Published 03.11.2016
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Summary:A method for selectively distributing content from a backend content distribution system (CDS) (160) to at least one subscriber device (114) includes: receiving (802) information from a monitored environment corresponding to a subscriber device (114) of the at least one subscriber device (114); correlating (804), using a processor of the backend CDS (160), a context (174) identified by the received information to one or more specific content (180); inserting (806) the specific content (180) into a content stream (186) being transmitted to the subscriber device (114); and transmitting (814) along with the specific content (180) at least one of (a) correlative information (182) explaining a context surrounding why the specific content is being presented and (b) a selectable affordance by which access to the correlative information (182) is provided. The received information includes at least one of (a) sensor information received from a sensor (120) located within the monitored environment (110) and (b) detected subscriber behavior captured by the subscriber device (114), and (c) subscriber-provided context information.
Bibliography:Application Number: AU20130210047