Longitudinal performance management of product marketing
C:\NRPonbI\DCCMAGV3'167227 l.DOC-2/11/2011 A performance management solution (LPM) for enhancing the effectiveness of a product marketing effort, the LPM solution comprising the steps of: 5 (a) longitudinal data integration of primary market research data and secondary market data; and (b) peri...
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Main Authors | , , |
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Format | Patent |
Language | English |
Published |
24.11.2011
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Subjects | |
Online Access | Get full text |
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