Longitudinal performance management of product marketing

C:\NRPonbI\DCCMAGV3'167227 l.DOC-2/11/2011 A performance management solution (LPM) for enhancing the effectiveness of a product marketing effort, the LPM solution comprising the steps of: 5 (a) longitudinal data integration of primary market research data and secondary market data; and (b) peri...

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Bibliographic Details
Main Authors KERBER, LISA, GASCOIGNE, DAVID, JONES, DAVID
Format Patent
LanguageEnglish
Published 24.11.2011
Subjects
CALCULATING
CHECKING-DEVICES
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:C:\NRPonbI\DCCMAGV3'167227 l.DOC-2/11/2011 A performance management solution (LPM) for enhancing the effectiveness of a product marketing effort, the LPM solution comprising the steps of: 5 (a) longitudinal data integration of primary market research data and secondary market data; and (b) periodic analysis of the integrated data, whereby current market driving variables are identified. WO 20015/110041 PCT/US2005/016166 0- 0 a'1 -1 m' u'C 'Ie c a41 0& m 0. a 41 x m lE 0. -LI
Bibliography:Application Number: AU20110244928