Video advertisement pricing

A query including one or more keywords is received from a client device, and an advertisement relevant to the one or more keywords is identified, wherein the advertisement is associated with a video. Display data for displaying the advertisement at the client device is generated. Video selection dat...

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Bibliographic Details
Main Authors DULITZ, DANIEL, TAYLOR, KAREN PADHAM, GUPTA, MANISH
Format Patent
LanguageEnglish
Published 20.03.2014
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A query including one or more keywords is received from a client device, and an advertisement relevant to the one or more keywords is identified, wherein the advertisement is associated with a video. Display data for displaying the advertisement at the client device is generated. Video selection data for displaying a video element proximate to the advertisement at the client device is also generated. The display data and the video selection data are provided to the client device, and an account of an advertiser associated with the advertisement is updated an amount in response to receiving data indicating a selection of the advertisement or the video element.
Bibliography:Application Number: AU20080346880