Influencia del uso de las tecnologías de Internet en el capital estructural

From the irruption of Internet, companies have undertaken a career for obtaining a position in the electronic business. However, this investment is being accomplishing without having a clear feedback of the profitability that the use of these technologies reports. This work analyzes in which measure...

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Bibliographic Details
Published inInvestigaciones europeas de dirección y economía de la empresa Vol. 12; no. 3; pp. 217 - 228
Main Authors Cegarra Navarro, J. G, Alonso Martínez, J, Monreal Garres, A. F
Format Journal Article
LanguageSpanish
Published Vigo Academia Europea de Dirección y Economia de la Empresa (AEDEM) 2006
Subjects
financial behavior
information technologies
size
structural capital
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Summary:From the irruption of Internet, companies have undertaken a career for obtaining a position in the electronic business. However, this investment is being accomplishing without having a clear feedback of the profitability that the use of these technologies reports. This work analyzes in which measured the behavior of the company in Internet is associated to the structural capital. In doing so, we have applied hierarchic regression on a sample of 164 companies of the Telecommunications industry. Our results show that the mere presence in Internet does not provide necessarily a value to the company, in contraposition to companies that actually make transactions in Internet, furthermore, it is observed that the size is associated positively to the structural capital.
ISSN:1135-2523