Perceptions of Sustainability vs. Quality Features – An Experimental Study on Young Consumers' Quality Perceptions of Foods and Beverages

This study explores young consumers' perceptions of ecological and social sustainability features in comparison to common quality features for foods and beverages. Two online experiments demonstrate that sustainability features – in contrast to common quality features – lead to higher perceived...

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Bibliographic Details
Published inMarketing Review St. Gallen Vol. 40; no. 2; pp. 36 - 42
Main Authors Walter, Goetz, Leser, Selina, Ottmann, Hannes, Hartmann, Kim
Format Journal Article
LanguageEnglish
Published St.Gallen Thexis Verlag 2023
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Summary:This study explores young consumers' perceptions of ecological and social sustainability features in comparison to common quality features for foods and beverages. Two online experiments demonstrate that sustainability features – in contrast to common quality features – lead to higher perceived quality and purchase intention of associated products.
ISSN:1865-7516