Targeted advertising: civil legal aspect

• Published in: Krymskij Naučnyj Vestnik no. 2(23); pp. 24 - 30
• Main Authors: Ablyatipova N.A., Kravtsova A.A.
• Format: Journal Article
• Language: Russian
• Published: Inter-regional Institute for Spatial Development 01.06.2019
• Subjects: information; information protection; internet; internet advertising; offer; privacy; targeted advertising

Targeted advertising simplifies the search for counterparties, significantly expands the possibilities of electronic civil legal relations, in particular, distance sales and the provision of services on the Internet. The article analyzes targeted advertising as a modern phenomenon in the civil aspec...