Targeted advertising: civil legal aspect

Targeted advertising simplifies the search for counterparties, significantly expands the possibilities of electronic civil legal relations, in particular, distance sales and the provision of services on the Internet. The article analyzes targeted advertising as a modern phenomenon in the civil aspec...

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Bibliographic Details
Published inKrymskij Naučnyj Vestnik no. 2(23); pp. 24 - 30
Main Authors Ablyatipova N.A., Kravtsova A.A.
Format Journal Article
LanguageRussian
Published Inter-regional Institute for Spatial Development 01.06.2019
Subjects
information
information protection
internet
internet advertising
offer
privacy
targeted advertising
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Summary:Targeted advertising simplifies the search for counterparties, significantly expands the possibilities of electronic civil legal relations, in particular, distance sales and the provision of services on the Internet. The article analyzes targeted advertising as a modern phenomenon in the civil aspect. The features of this concept, types and features are highlighted. The problems of data confidentiality, violation of the confidentiality of correspondence, the possibility of a user refusing to receive an offer are updated the features of targeted advertising are considered on the example of the VKontakte site. Based on the conducted research, suggestions were made for improving the mechanism of targeted advertising in the modern Internet space.
ISSN:2412-1657
DOI:10.24411/2412-1657-2018-10043