PERAN DAN POSISI PUBLIC RELATIONS DALAM HOSPITALITY INDUSTRY

The role of public relations in hospitality industry had been significantly increasing along with the rapid growth of the industry. A study of the issue in 2 respective hospitals and a hotel indicates that each had set a different level of position within the management. Regardless to the type of th...

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Bibliographic Details
Published inJurnal ilmu sosial: JIS Vol. 12; no. 2; pp. 30 - 39
Main Authors Tandiyo Pradekso, Yanuar Luqman, Taufik Suprihatini
Format Journal Article
LanguageEnglish
Published Universitas Diponegoro 01.03.2016
Subjects
hospitality industry
public relations
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Summary:The role of public relations in hospitality industry had been significantly increasing along with the rapid growth of the industry. A study of the issue in 2 respective hospitals and a hotel indicates that each had set a different level of position within the management. Regardless to the type of the organization, public relations with the higher level of position had a better access to resources and decision making, which consecutively put them as expert prescriber. Converssely, a stumpy management value had dispose public relations as a merely communication techni  cian. Organizational culture and communication climate were considered as determinants to how the management perceives public relations.
ISSN:1411-8254
2548-4893