The Review of Content Marketing as a New Trend in Marketing Practices

Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This...

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Bibliographic Details
Published inInternational Journal of Management, Accounting & Economics Vol. 2; no. 9; pp. 1055 - 1064
Main Authors Angel Kee, Rashad Yazdanifard
Format Journal Article
LanguageEnglish
Published Mashhad: Behzad Hassannezhad Kashani 01.09.2015
Subjects
benefits
content marketing
implementation
information
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Summary:Content marketing evolves to be a powerful marketing tactic in the digital, fast moving, information driven world. It is not a new strategy but more and more enterprises begin to engage in content marketing gradually. So what are the reasons of the rise of content marketing in today’s society? This paper discusses about the use of content marketing in businesses and how it brings benefits to the companies. The conclusion summarizes six strategies companies use during the implementation of content marketing in their businesses.
ISSN:2383-2126