Strategical Analysis and the Impact of Istanbul Airport on Turkish Airlines
This study investigates the impact of Istanbul Airport on Turkish Airline (THY) and World Civil Aviation. We also present strengths, weaknesses, opportunities, and threats (SWOT) analysis, strategic suggestions for THY, examination of THY’ new flight destinations, and properties of new airport to as...
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Published in | Journal of economic and social development (Varaždin) Vol. 7; no. 1; pp. 01 - 10 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
Varazdin Development and Entrepreneurship Agency
01.03.2020
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Subjects | |
Online Access | Get full text |
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Summary: | This study investigates the impact of Istanbul Airport on Turkish Airline (THY) and World Civil Aviation. We also present strengths, weaknesses, opportunities, and threats (SWOT) analysis, strategic suggestions for THY, examination of THY’ new flight destinations, and properties of new airport to assess the new airport as well as future outlook of THY. In order for the Istanbul Airport to be successful, four different strategic directions will be examined in the future outlook. |
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ISSN: | 1849-3327 |