A Framework of Product Attributes Analysis for Co-Creation

In the last decade, customers’ active involvement during product development, commonly referred to as co-creation, has emerged as an effective tool to overcome barriers that keep firms from understanding customer needs. Still in its infancy, many co-creation aspects are under-researched; this may pr...

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Bibliographic Details
Published inInternational journal of industrial engineering & production research Vol. 32; no. 3; pp. 1 - 19
Main Authors Faisal Rasool, Pisut Koomsap, Emérancia Raharisoa, Abdul Qayoom
Format Journal Article
LanguageEnglish
Published Iran University of Science & Technology 01.09.2021
Subjects
co-creation
innovation management
open innovation
product development
product innovation
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Summary:In the last decade, customers’ active involvement during product development, commonly referred to as co-creation, has emerged as an effective tool to overcome barriers that keep firms from understanding customer needs. Still in its infancy, many co-creation aspects are under-researched; this may present difficulties in aligning firm goals with their co-creators, often leading to project failure. To make the co-creation process more systematic, a framework is presented in this paper that will allow firms to analyse product attributes before engaging in co-creation, concerning firm capabilities and interests and the capabilities and interests of their co-creators. The results of this analysis will help firms to align their goals with the goals of co-creators. Two exploratory case studies were conducted for illustration.
ISSN:2008-4889
2345-363X